PRITCHARD
MAXIMIZE QUALIFIED LEAD CONVERSION
THE CHALLENGE:
Create Interest & Initiate Action
Pritchard’s reputation for excellence in commercial cleaning & facility services was well-established, but the goal was to enhance lead generation & conversion for both B2B & B2C clients. The challenge was twofold—attract high-intent leads, streamline the sales funnel & maximize qualified conversions.
THE STRATEGY:
A Systematic, Data-Driven Approach
To optimize lead acquisition & drive measurable results, I implemented a full-funnel marketing strategy focused on targeting, engagement & conversion optimization.
Hyper-Targeted Demand Generation – Leveraged SEO, paid search & programmatic display to reach decision-makers in key industries.
Conversion-Optimized Landing Pages – Designed high-performing, UX-friendly pages tailored to B2B & B2C audience needs.
Marketing Automation & CRM Integration – Streamlined the lead qualification process with automated nurturing & dynamic segmentation.
Account-Based Marketing (ABM) for B2B – Developed custom outreach campaigns for high-value prospects to accelerate sales cycles.
Localized & Industry-Specific Messaging – Created targeted content for airports, research labs, universities & more,ensuring relevance & impact.
THE INNOVATION:
A Lead Generation Engine that Works
To ensure qualified leads convert with efficiency, I optimized the entire customer journey from discovery & awareness, through engagement & into a qualified lead:
Smart Retarget & Nurture – Implemented AI-driven retargeting & email automation to keep high-intent prospects engaged.
Lead Scoring & Sales Alignment – Integrated real-time analytics to prioritize & route the most valuable leads to sales teams.
Frustration-Free Inquiry Processes – Simplified conversion touchpoints to reduce friction in scheduling consultations & service requests.
Strategic Outreach via LinkedIn – Leveraged LinkedIn Sales Navigator & personalized engagement to connect with key decision-makers.
Industry-Specific Content Marketing – Developed targeted blog content, case studies & service pages to establish expertise & drive organic conversions.
THE IMPACT:
Higher Conversions, Stronger Sales Pipeline
30% increase in qualified lead volume through targeted demand generation.
Faster sales cycles through lead nurturing & automation.
Improved ROI on paid acquisition with data-backed conversion strategies.
Get in Touch
I specialize in brand transformation through structure, innovation & influence. If you are want to elevate your marketing strategy, get in touch!