ABOUT

Every brand begins with a good story.

Every good story begins with a problem.

Problem solutions REQUIRE an adventure.

This is your brand journey & I am your adventure guide.

ABOUT ANNIE

As the Director of Brand & Marketing, I guide brands & companies along a journey to showcase your valor, help you gain control, optimize your influence & satisfy your hunger for cross-functional & brand growth. Together, we turn your ideas into tangible success.

  • A life-long learner, I am self-taught across many passions, all of which contribute to my success & development as a Brand & Marketing Director.

    It is imperative to lead our teams into the digital unknown. We must learn & implement new technologies to remain competitive & relevant. I grasp concepts quickly & remain insatiably curious. I bring order & clarity to project management & cross-functional success as a grade-A student.

    A graduate of New York City’s Fordham University (Summa cum laude, Phi Beta Kappa Honors), my degrees in English & Anthropology prove my credentials in the art of effective language & science-backed models on cultural & societal influence.

  • My career began as a producer on massive media content teams, Cumulus Media (across 500+ platforms) & YouTube, a member of its initial Premium channel roll out. I experienced on-the-ground training across the worlds of development, creation & implementation from top industry leaders.

    On The Hollywood Reporter’s team, I oversaw the digital content branding as we adapted legacy branding, maximized traffic & optimized the digital user experience. Our award-winning content initiatives continue to impact the brand & audience to this day & set a model of success seen as an influence in new brands.

  • A story-teller with both talent & expert-training, I now expand the strategy I developed at content platforms to e-commerce, B2B & B2C brands.

    Content platforms do not sell a product & I have experienced their massive success. Why not optimize the digital reach of product brands using this audience strategy?

    I believe every brand has the opportunity to create & control their narrative to develop a destination for their digital expertise.

    My leadership changes have doubled sales at e-com brands, quadrupled qualified leads & created exponential growth for traffic & content engagement across diverse verticals & markets. No matter the brand, I can tell your story to maximize your digital initiatives & exceed your company goals!