Brand Architecture + Digital Strategy

Developing clear positioning, scalable systems & cohesive brand experiences across web, content & communications.

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What I Do

Brand Strategy

Digital & Web Content

Lifecycle Journeys

Sales Enablement

Growth & Optimization

External Communications

Internal Communications

Brand Development

Digital Strategy

Web Optimization

About

I am brand & digital strategy leader that specializes in building cohesive brand systems across web, content & communications. I bring end-to-end ownership from brand positioning through execution, with expertise in brand strategy, digital experience, content development, growth optimization & sales collateral. I work with a strategic, systems-driven, data-informed approach to create clarity, consistency & measurable impact across a diverse brand portfolio.

    • Brand position & value

    • Message architecture

    • Voice & tone guidelines

    • Narrative development

    • Creative direction

  • Client outreach

    Public relations

    Ads & media

    Internal leadership outreach

    Internal messaging frameworks

    • Email marketing

    • Social strategy & execution

    • Paid & organic content

    • Video production

    • Social content

    • Website strategy & structure

    • UX & user journey

    • SEO & AIO content optimization

    • Analytics & performance tracking

    • Lifecycle management

    • HTML & CSS support

    • Sales decks

    • Vertical one-sheets

    • Master brand deck

    • Sales videos

    • Digital & print ads

    • Signage

    • Event branding

    • Installations

    • Swag & merchandise

    • Google, Bing, Yelp

    • Employer branding

    • Glassdoor & Indeed

    • Brand consistency & oversight