BILLBOARD
SCALABLE INFLUENCE
& ENGAGEMENT
THE CHALLENGE:
Expand Digital Reach & Maximize Monetization
Billboard stands at the forefront of music & entertainment journalism, but with an evolving digital landscape, it needed a scalable content strategy to drive growth, increase engagement & enhance monetization. The challenge was to bridge editorial excellence with high-performance digital campaigns.
THE STRATEGY:
A Data-Driven, Audience-Centric Approach
I built & executed a structured digital strategy focused on:
Branded Content Innovation – Produced high-performance branded campaigns, aligned with industry trends to increase visibility & revenue.
Optimized Video Strategy – Developed a comprehensive YouTube & video content approach that fueled audience growth.
Creative & Collaborative Execution – Worked alongside cross-functional teams & external partners to deliver premium, award-winning productions.
Performance Analytics & ROI Maximization – Leveraged deep content performance insights to refine marketing & production strategies.
THE INNOVATION:
Drive Expansion & Engagement
After implementation of a systematic approach to content & audience growth, results included:
1000% Increase in Video Streams – Leveraged video as a primary growth driver for digital engagement.
100K+ New YouTube Subscribers Per Quarter – Built & scaled a subscriber growth model that enhanced platform authority.
Award-Winning Content Production – Led projects that elevated Billboard’s brand storytelling to strengthen its cultural & commercial impact.
THE IMPACT:
Data-Driven Growth & Brand Influence
10x growth in unique video streams & audience engagement.
100K+ new subscribers per quarter through video-first content strategies.
Strengthened Billboard’s digital presence, brand authority & monetization potential.
Get in Touch
I specialize in brand transformation through structure, innovation & influence. If you are want to elevate your marketing strategy, get in touch!