SAGE
SOCIAL-BASED E-COM
to RETAIL POWERHOUSE
THE CHALLENGE:
Expand Beyond Instagram-Only Sales
Sage Crystals had a highly engaged social media audience, but sales were limited to Instagram-based transactions. Without a dedicated e-commerce platform, growth was capped & customer retention was unpredictable. The goal was to build a scalable, web-based sales engine that could drive consistent revenue, increase AOV, & convert social followers into long-term customers.
THE STRATEGY:
A Full-Scale Digital Sales Transformation
To move Sage Crystals from an Instagram-reliant brand to a thriving e-commerce powerhouse, I led the implementation of a multi-channel sales ecosystem.
E-Commerce Website Buildout – Launched a conversion-optimized Shopify storefront designed for seamless UX & high purchase intent.
SEO & Content Marketing Strategy – Established search visibility for high-intent keywords, bringing in organic traffic from beyond social.
Email & SMS Retention Marketing – Built automated nurture sequences to increase repeat purchases & boost customer lifetime value.
Paid Social & Google Shopping Ads – Developed targeted ad campaigns that leveraged Instagram’s existing audience & expand to new buyers.
Inventory Scaling & Sales Forecasting – Implemented data-driven inventory management to support rapid sales growth without stockouts.
THE INNOVATION:
A Sustainable Growth Engine
This was about creating a long-term sales ecosystem that was both replicable & scalable with demand. A high-performing website was at the core of my strategy.
Developed website & e-commerce platform as a digital destination for wisdom & expertise.
Cross-Channel Customer Journey Mapping – Optimized the sales funnel from social discovery to checkout.
Personalized Customer Experience – Implemented AI-driven recommendations & bundling strategies to maximize AOV.
Out-ranked competitive SEO brands, even industry leaders with similar brand name through content creation & keyword optimization.
Retail Expansion Playbook – Created a growth strategy that translated digital success into physical retail expansion.
THE IMPACT:
Explosive Growth to Brick-&-Mortar Expansion
10x revenue growth within the first year of e-commerce expansion.
40% increase in repeat customers through retention marketing.
Opened a flagship retail store, followed by a second location, fueled by web-driven revenue.
Get in Touch
I specialize in brand transformation through structure, innovation & influence. If you are want to elevate your marketing strategy, get in touch!