The Hollywood Reporter
ELEVATE LEGACY
with DIGITAL INNOVATION
THE CHALLENGE:
Reinvent a Legacy Brand for the Digital Era
The Hollywood Reporter (THR) is an iconic entertainment brand with a rich history, but the challenge was modernizing its presence to captivate new audiences while maintaining its authority in the industry. The goal was to expand digital reach, enhance video strategy & drive audience growth through high-performing content initiatives.
THE STRATEGY:
A Systematic Approach to Digital Expansion
I implemented a structured content & marketing strategy focused on:
High-Performing Branded Content Campaigns – Developed & executed initiatives that aligned with THR’s editorial voice while maximizing engagement.
Comprehensive Video Content Strategy – Designed a platform-specific approach, to optimize YouTube & digital video distribution.
Cross-Team Collaboration – Partnered with internal stakeholders & external creatives to execute award-winning original productions.
Performance-Driven Decision-Making – Analyzed audience behavior & key content performance metrics to refine strategy & increase ROI.
THE INNOVATION:
Transform Content Reach Into Engagement
To ensure THR’s content resonated across platforms, I focused on:
Scalable Digital Growth – Launched initiatives that contributed to a 1000% increase in unique visitors & video streams.
YouTube Growth Acceleration – Developed strategies that grew YouTube subscribers by 100k per quarter.
Award-Winning Video Productions – Led creative direction for premium video content, to reinforce THR’s position as a leader in entertainment journalism.
THE IMPACT:
Data-Backed Growth & Brand Elevation
1000% growth in unique visitors & video streams.
100k+ new YouTube subscribers per quarter.
Increased brand visibility & engagement through innovative content marketing.
Get in Touch
I specialize in brand transformation through structure, innovation & influence. If you are want to elevate your marketing strategy, get in touch!